Describe the business
Give the website and offerings once. The AI builds the context it audits against: products, competitors, intents you never want to pay for.
GOOGLE ADS WASTE AUDIT
Your account is paying for searches that will never convert.
PPC Vitals reads your search terms the way a senior PPC manager would, against your products, your competitors and what you actually sell, and hands you a ranked keep-or-block list, with a reason on every call.
Read-only connection · no card for the free audit · nothing in your account is ever changed.
TODAY'S DECISIONS$696 in undecided spend
hair loss shampoo for menThe store sells women's skincare. No men's haircare line.
$412Block
free delivery codeCoupon-only intent; never converts at margin.
$186Block
vitamin c serumCore catalog product with converting traffic.
$98Keep
Approve the blocks → negatives exported, ready to add in Google Ads.
HOW IT WORKS
From blank account to first decisions in one afternoon.
No agency handover, no API keys, no password sharing. A read-only script does the plumbing.
Connect Google Ads
Paste a private, read-only script into Google Ads. History imports in minutes and keeps syncing daily. Nothing in your account is ever changed.
Work a ranked list
Keep-or-block decisions ranked by money attached, each with a reason. Approved blocks become a negative-keyword export, ready to apply.
THE PLATFORM
Three instruments. One calm morning check.
Everything is framed in money and next actions, not dashboards of metrics nobody reads.
See the money you're burning
Zero-conversion searches are audited against your business context and ranked by spend. Every call ships with a reason and a suggested negative. Nothing is blocked without a second, cautious review.
Know when a raise buys real volume
Each campaign gets one verdict, raise, hold or check, from its real delivery: days at its daily cap, search lost to budget, and whether it converts efficiently enough to deserve more.
Know before it gets expensive
Broken tracking, halted spend, disapproved ads and efficiency shifts are caught daily, explained as cause and effect, and linked straight to the search terms involved.
Context-aware AI, kept honest. The audit learns your business once: products, competitors, intents you never bid on. Your own keep/block rulings feed every future review. Anything it would auto-block passes a second, cautious review first; anything doubtful waits for you.
CONTEXT, REMEMBERED
An audit that knows what you sell.
Generic tools flag anything without a conversion. PPC Vitals knows your catalog, your market and your competitor policy, so it separates real demand you should keep from spend you'll never get back, and it gets sharper with every decision you make.
PRICING
Less than a coffee per account.
Same full-quality analysis on every plan. Tiers grow by how many accounts you run, never by quietly reduced accuracy.
Free
$0/moR0/mo in South Africa- 1 account
- 30-day initial audit
- 150 search-term decisions
- No card required
Freelancer
$5/moR89/mo in South Africa- 1 account
- 365-day initial audit
- 2,000 decisions, then 250/month
- Full history & Watchdog
MOST POPULAR
Studio
$15/moR249/mo in South Africa- 5 accounts
- 365-day audit per account
- 5,000 decisions, then 400/month
- Portfolio view across accounts
Agency
$29/moR499/mo in South Africa- 20 accounts
- Everything in Studio
- 8,000 decisions, then 500/month
- Priority support
You're charged in your local currency at checkout. Month to month, cancel anytime.
QUESTIONS
Before you paste the script.
Does PPC Vitals make changes in my Google Ads account?
No. The connection is a read-only script. PPC Vitals can never edit bids, budgets or keywords. Approved negatives are exported for you to apply, so every change stays in your hands.
What counts as waste?
Searches that spent money without converting and don't match what the business sells: competitor brands you don't bid on, wrong audiences, coupon hunters. Every finding shows its reason, and you make the final call on each one.
How long does the first audit take?
History imports within minutes of running the script. The analysis then works through the account highest-spend-first, in the background. The first meaningful decisions usually appear the same day.
Do you have a plan for agency teams?
Every plan today is one login managing your own book of accounts. Team workspaces, where you invite colleagues, assign clients to each person and keep views separate, are next on the roadmap. Until then, the Agency plan fits one manager running up to 20 accounts.
Is my data safe?
The script carries a private token and sends only performance data, never passwords. Every client can be deleted at any time, which removes its entire history immediately.
Can I cancel anytime?
Yes. Plans are month to month with no contracts; the free audit is available to everyone, card or not.
Find out what your account is wasting, free.
The 30-day audit runs on every plan. If it doesn't surface spend worth cutting, you've lost five minutes.