Nobody chooses half your searches.
Broad and phrase match let Google pair your ads with queries you never picked. Some are gold. Some are job seekers, DIY recipes and coupon codes — and your budget pays for all of them exactly the same.
GOOGLE ADS WASTE AUDIT
Your account is paying for searches that will never convert.
Broad match spends your budget on searches nobody chose. Generic AI sees zero conversions and shrugs — it doesn't know what you sell. PPC Vitals reads every search term against your products, your competitors and the intents you never want, and hands you a ranked keep-or-block list with a reason on every call.
Read-only connection · no card for the free audit · nothing in your account is ever changed.
TODAY'S DECISIONS$696 in undecided spend
hair loss shampoo for menThe store sells women's skincare. No men's haircare line.
$412Block
free delivery codeCoupon-only intent; never converts at margin.
$186Block
vitamin c serumCore catalog product with converting traffic.
$98Keep
Approve the blocks → negatives exported, ready to add in Google Ads. Work the live demo yourself ↓
$4,312waste found in one skincare account's first 30-day audit
5–15%typical share of spend riding on searches that never convert
~10 minfrom pasting the read-only script to your first decisions
365 daysof history audited on every paid plan
WHY THE MONEY LEAKS
The waste isn't an accident. It's a blind spot.
Two things keep wasteful searches alive in every account — and both fall away once an audit can actually see your business.
Metrics alone can't tell waste from demand.
A zero-conversion search isn't always waste, and AI that only reads numbers can't tell the difference — it doesn't know what you sell. Real judgment needs business context: your products, your competitors, the intents you never want to pay for.
HOW IT WORKS
From blank account to first decisions in one afternoon.
No agency handover, no API keys, no password sharing. A read-only script does the plumbing.
Describe the business
Give the website and offerings once. The AI builds the context it audits against: products, competitors, intents you never want to pay for.
Connect Google Ads
Paste a private, read-only script into Google Ads. History imports in minutes and keeps syncing daily. Nothing in your account is ever changed.
Work a ranked list
Keep-or-block decisions ranked by money attached, each with a reason. Approved blocks become a negative-keyword export, ready to apply.
LIVE DEMO
Three instruments. One calm morning check.
This is the real thing running on sample data from an anonymized e-commerce skincare account. Pick an instrument, then work the list — every decision behaves exactly as it will on your own account.
See the money you're burning
Zero-conversion searches audited against what you sell, ranked by spend, with a reason and a suggested negative on every call.
Showing in the demoKnow when a raise buys real volume
One verdict per campaign — raise, hold or check — from real delivery: days at its cap, search lost to budget, and whether it converts well enough to deserve more.
Open in the demoKnow before it gets expensive
Broken tracking, halted spend, disapproved ads and efficiency shifts, caught daily and explained as cause and effect.
Open in the demoPPC VitalsAurora Skin Co. · Search — Skincare CoreSample data
$1,3645 searches that never convert
$00 blocks approved so far
0copy-paste list, scoped for you
hair loss shampoo for menThe store sells women's skincare. No men's haircare line exists in the catalog.
$412
skincare wholesale jobsJob seekers, not buyers. Careers intent never converts on a retail store.
$327
vitamin c serum diy recipeDIY intent: the searcher wants to make it, not buy it.
$241
dermatologist near meLocal service navigation; the business is an online store, not a clinic.
$198
free delivery codeCoupon-only intent; never converts at margin.
$186
vitamin c serumCore catalog product with converting traffic. Worth every click.
$98
Negative keywords, ready to paste
Approve a block above and its negative lands here — in the real app this becomes a copy-paste list and a Google Ads Editor CSV.
Nothing here touches a real account — decisions in the live product are exported for you to apply.
Context-aware AI, kept honest. The audit learns your business once: products, competitors, intents you never bid on. Your own keep/block rulings feed every future review. Anything it would auto-block passes a second, cautious review first; anything doubtful waits for you.
CONTEXT, REMEMBERED
An audit that knows what you sell.
Generic tools flag anything without a conversion — and AI without business context can't tell a DIY browser from a buyer. PPC Vitals learns your catalog, your market and your competitor policy once, so it separates real demand you should keep from spend you'll never get back. Every keep or block you rule teaches the next review.
PRICING
Less than a coffee per account.
Same full-quality analysis on every plan. Tiers grow by how many accounts you run, never by quietly reduced accuracy.
Free
$0/moR0/mo in South Africa- 1 account
- 30-day initial audit
- 150 search-term decisions
- No card required
Freelancer
$5/moR89/mo in South Africa- 1 account
- 365-day initial audit
- 2,000 decisions, then 250/month
- Full history & Watchdog
MOST POPULAR
Studio
$15/moR249/mo in South Africa- 5 accounts
- 365-day audit per account
- 5,000 decisions, then 400/month
- Portfolio view across accounts
Agency
$29/moR499/mo in South Africa- 20 accounts
- Everything in Studio
- 8,000 decisions, then 500/month
- Priority support
You're charged in your local currency at checkout. Month to month, cancel anytime — and every paid plan carries a 14-day money-back guarantee: if the audit doesn't surface waste worth more than the plan costs, you get a full refund.
QUESTIONS
Before you paste the script.
Does PPC Vitals make changes in my Google Ads account?
No. The connection is a read-only script. PPC Vitals can never edit bids, budgets or keywords. Approved negatives are exported for you to apply, so every change stays in your hands.
What counts as waste?
Searches that spent money without converting and don't match what the business sells: competitor brands you don't bid on, wrong audiences, coupon hunters. Every finding shows its reason, and you make the final call on each one.
How long does the first audit take?
History imports within minutes of running the script. The analysis then works through the account highest-spend-first, in the background. The first meaningful decisions usually appear the same day.
Do you have a plan for agency teams?
Every plan today is one login managing your own book of accounts. Team workspaces, where you invite colleagues, assign clients to each person and keep views separate, are next on the roadmap. Until then, the Agency plan fits one manager running up to 20 accounts.
Is my data safe?
The script carries a private token and sends only performance data, never passwords. Every client can be deleted at any time, which removes its entire history immediately.
Can I cancel anytime?
Yes. Plans are month to month with no contracts; the free audit is available to everyone, card or not.
Find out what your account is wasting, free.
The 30-day audit runs on every plan. If it doesn't surface spend worth cutting, you've lost five minutes.