$4,31223 zero-conversion search terms
$412on “hair loss shampoo for men”
$1,12014 blocked terms approved
9across 2 scopes
THE SINGLE BIGGEST WIN
“hair loss shampoo for men” is burning $412
The store sells women's skincare. No men's haircare line exists in the catalog — every click on this term is a search the ads should never have matched.
Top findings by spend
| Search term | Spend | Verdict | Why |
|---|---|---|---|
| hair loss shampoo for menSearch — Skincare Core | $412 | Block this campaign | The store sells women's skincare. No men's haircare line exists in the catalog. |
| skincare wholesale jobsSearch — Skincare Core | $327 | Block account-wide | Job seekers, not buyers. Careers intent never converts on a retail store. |
| vitamin c serum diy recipeSearch — Skincare Core | $241 | Block this campaign | DIY intent: the searcher wants to make it, not buy it. |
| dermatologist near meSearch — Skincare Core | $198 | Block account-wide | Local service navigation; the business is an online store, not a clinic. |
| free delivery codeSearch — Skincare Core | $186 | Block account-wide | Coupon-only intent; never converts at margin. |
| vitamin c serumSearch — Skincare Core | $98 | Keep | Core catalog product with converting traffic. |
17 more findings in this account, including $1,431 in spend not shown here. The free audit covers your synced window; paid plans go 365 days deep.
Negative keywords, ready to paste
Approved blocks become a copy-paste list and a Google Ads Editor CSV. In your own account, you approve each call — nothing is applied for you.
- Entire account"free delivery code" · "wholesale jobs" · "dermatologist near me" · "free samples"
- Search — Skincare Core"hair loss shampoo" · "diy recipe" · "for men"
WHAT YOUR REPORT COULD SHOW
Most accounts carry 5–15% of spend on searches that never convert.
- Yours takes about ten minutes. Describe the business once, paste the read-only script into Google Ads, and the audit builds your report against what you actually sell.
- The deep audit goes further. Paid plans cover a full 365 days of history and keep monitoring new search terms every day.
- Watchdog catches what audits can't. Broken tracking, halted spend and efficiency shifts, flagged daily before they get expensive.